On Friday, May 5, all Dutch Bros locations will celebrate Drink One for Dane by donating proceeds from every drink sold to the Muscular Dystrophy Association to further support Amyotrophic Lateral Sclerosis research and family services.
Drink One for Dane began in 2005, after Dutch Bros co-founder Dane Boersma was diagnosed, as a way to raise awareness and support for a disease that was, and still is, not fully understood. In 2009, the company lost Dane to this incurable disease. Drink One for Dane remains a way to honor the legacy of a man who was known to inspire and positively impact all around him and Dutch Bros will continue this fight until a cure for ALS is discovered.
On Friday, Dutch Bros will once again rally with its communities to raise awareness and support for ALS, a disease that affects the lives of many throughout Dutch Bros and its communities. All 283 locations throughout the seven states in which the company operates will donate proceeds from all drinks sold to further support the fight against ALS and to further support family, friends, co-workers, and neighbors who have been touched by this unnerving disease.
To date, Dutch Bros has donated over $2.53 million, with last year bringing in over $758,000: a donation amount the company is looking to surpass this year. Together, we can make a difference to end ALS.